Business

Top 8 Best Video Marketing Platforms for Businesses in 2026

December 4, 2025

Can you believe some people still don’t realise the video is crucial to a content marketing strategy? I bet you are not one among them and you know that making videos is not just fun but also a million-dollar business.

If you own a business and try to grow it to a higher level, online video marketing must be a substantial part of your business’s marketing strategy. If it’s not yet, it needs to be.

When it comes to publishing videos, are you already using a video marketing platform? If not, how are you doing it? Are you paying huge paychecks to agencies to create interesting videos or using software that doesn’t fulfil your business needs in 360°? I think that’s a big yes, and that’s why you have landed on the right page!

As the global technology leader Bill Gates states,

“If your business is not on the Internet, then your business will be out of business.”

You need to focus on giving your business the maximum internet exposure you can and that’s why we have compiled some of the top 8 video marketing platforms for business that would ease you from the stress of making remarkable marketing videos for business.

Who knows? Maybe this is where you should kick off your promotional journey to grow your business! Dive it to take your first step today!

Table of Contents

What is Video Marketing?

The term video marketing has gained prominence recently, with 87% of marketers saying the video has helped them increase leads with successful results.

Video marketing is a methodical approach to promoting a brand, product, or service using video content aimed at a targeted audience. It includes creating both short and long-form videos, typically ranging from 60 seconds to 1 hour.

These videos help connect with existing customers, leads, prospects, and new audiences across various social channels. Top Fortune companies have used video marketing solutions to achieve goals throughout the marketing funnel, from building product awareness to driving conversions.

Why Does Your Business Need a Video Marketing Platform?

There are free and easy-to-use paid video marketing platform for business out there, but spending money on the right platform can be tricky. If you aren’t still convinced that it is worth the try, we understand it is hard to make a decision, especially when you have budget constraints. You might even have gotten used to hosting videos for free on special platforms like YouTube, Instagram, and more.

But we are here to tell you, what you might be missing in this video hosting platform. While considering a video marketing platform you can take your marketing goals to a higher level by creating exemplary videos. As a unified space, these platforms offer holistic solutions like video creation, video editing, and video marketing, allowing users to upload share and market content on their preferred social media channels

So how do they stand out from a video hosting platform? Here is what we would like you to take a look at:

Create & edit videos with built video-making tools.
Get expert guidance on editing & strategy building.
An exclusive video branding tool that helps you create a unique mark with your brand identity.
360 ° product demo to help you get started instantly
Tracking video performance to take control of your next move with the strategy.
Repurpose content into various digital formats.

Above all, you can control and manage how and where your audience can view your marketing online videos. Isn’t this a great idea to adopt for your business to grow engagement and revenue? If, yes then you have gained enough insights into how it works for businesses looking to skyrocket success.

So how are you going to decide on which option works best for you?

Just scroll down and pick your choice from the top 8 video marketing tools available at present to guide your search.

Top 8 Best Video Marketing Platforms for Business

Let’s do it right away without skipping any of the platforms to make the best choice.

1. Wistia

Wistia is a top marketing video platform that helps businesses do everything they want with videos to promote and convert them into leads. The platform’s modern video creation interface comes with advanced analytics and online marketing platform features that will help you speed up your growth with exact performance reports to make big improvements.

AI-generated event descriptions help convert every live event into evergreen content, allowing you to publish it in various digital formats. The platform comes with video privacy settings that allow only authorized viewers to continue watching the video by collecting their details. This will help you gather viewer data to convert them to leads.

Get instant analytical reports with heatmap to track viewers’ drop-off points to make better strategic decisions in the next videos.

Spotlight on the features of Wistia:

Create, record and edit videos easily with no skills required.
Customizable ad-free player that supports smooth playback.
Folders, filters, and tags that make management a breeze.
Built-in video SEO tools to cross every stage of the marketing funnel successfully.
Video analytics, heatmaps, and A/B testing to measure and optimize video performance.
In-house experts and consultant support through chat and emails.

2. Vimeo

Vimeo is a premier video platform that lets your business scale video marketing strategy on a limited marketing budget. This video publishing platform offers plenty of video-editing features, and basic analytics to track and monitor video marketing results.

Its user-friendly interface helps you to create stunning videos from any device and share, embed, and publish your videos to your website and social platforms.

Vimeo’s analytics come in handy for people who wish to track video performance and viewer behaviour. The speciality is that the platforms accurately pinpoint the exact time in your video when the viewers had dropped off. This technicality will help you improve your content and highlight the place that needs adjustments.

Vimeo features that help you create standout videos:

Full-suit video tools to edit, manage, and publish stunning videos.
Share content with the world by live streaming events both live or host them on-demand.
Keep your videos organized by easily managing them in a built-in video library.
Monetize your videos with monetization tools that help you add ads, and subscriptions to your videos.
Advanced live and on-demand video analytics to track performance and improve better.
Password-protect videos with robust privacy settings and control user access to each published video.

3. Vidyard

Vidyard is a next-level video marketing platform that offers the best video hosting solution right from creation to tracking video performance with analytics tools. What sets this platform apart is the customization option available with every plan, allowing you to pick and choose features and pay only for what you need.

Once you create your account with Vidyard you get access to customizable players, in which you can playback videos and track performance instantly with analytics.

Yes! there is one more way to track video performance that makes the platform adorable, you can change video thumbnails for A/B testing, to determine which version of a video performs the best depicting your brand in every frame with your logo and brand name added to it.

Features that set Vidyard apart from others:

Host, upload and manage customer videos, explainer videos, promo videos and demo videos from one place.
Optimize videos with automated SEO tools to scale ranking.
One-stop video hub to store and showcase all your videos to the world.
Video chapterization option to break up long-form into engaging video sessions.
Create videos with just one click by recording your streams and repurposing them into various digital formats.

4. Wave. video

Wave. video is a user-friendly video platform that offers online video editing solutions to businesses of all sizes. This cloud-based video hosting platform lets you create professional videos in any format and makes it simple to publish, embed, and share the videos that are uploaded.

Build engaging content with the built-in social content calendar to create brand awareness on social media pages. The

platform offers hundreds of free professionally designed video templates to help you get started right away including an automatic landing page generator to convert every potential lead into customers.

Sign up to enjoy basic video editing, five free video embeds, and unlimited social media native shares for free and move to a paid Business plan to enjoy all the features uninterrupted.

Features that will make video marketing easy:

Customizable video player.
100 million royalty-free video clips and images.
SEO-boosting marketing tools.
Claim reseller rights to sell your digital products to others.
Custom domains to suit audience preferences.
50 brand presets to brand your product or services

5. GUDSHO

GUDSHO is a strategic video marketing platform that helps you expand your business globally reaching audience from any country. This easy-to-use platform lets you get started with video creating and video editing right away with expert guidance from their top video strategist and professional video editor.

This platform also offers you world-class video hosting services like video uploading, video storing, embedding, sharing, and publishing videos in one single platform.

The GUDSHO video editing tool is a great source to help you edit and polish raw cuts into amazing videos that elevate your brand image to new heights.

Wait! That’s not it! , You can also avail the webinar feature to create brand awareness and build a long-lasting relationship with trending topics that benefit your audience. Moreover, you can live stream your special business event or do pre-recorded branded streaming to reach remote audiences under scheduled time zones. Let your brand reach every doorstep around the world through free and affordable subscriptions.

Features that will help you go viral:

Trim, crop, edit, create thumbnails, with ready-made templates and turn rough cuts into captivating videos.
Forever digital space to store, host, manage, share, and market videos from an easy-to-manage video gallery.
Host live and pre-recorded webinars and perform post-webinar marketing with custom video landing pages, registration forms, invitations and email templates, customizable branding track, and attendee managing features.
Personalize your video streaming studio with branding features by customizing your logo, overlay, tag, banner, background and more.
Option to assign account access to cohosts and admins from one user account.
Record, prerecord and locally download video and audio files to repurpose your content.
A comprehensive video marketing toolkit to distribute videos for promotional purposes.

6. WeVideo

For businesses that are looking for a simple solution for video creation, the WeVideo tool is the right choice as it is the best gift for your creative team to create podcasts, gifs and other multimedia content seamlessly. As soon as you sign up, get instant access to one million royalty-free images, video clips and music clips to craft professional videos even without any prior experience.

The platform offers superior video editing elements like a green room, easy transitions, motion effects, and calls-to-action, with which you do video creating, editing and promotion in one stretch.

WeVideo allows easy integration with popular learning management systems like Schoology, ClassLink, Canvas, Google Classroom, and various other video hosts.

Only paid business accounts give you a team license with three seats who access the platform on any iOS and Android devices.

The features that make WeVideo stand out:

An online video editor that gives access to 1M+ stocked video clips, and features to easily add text, music, and voiceovers.
An online screen recorder that lets you enhance recordings with synchronized videos and voice-overs, using built-in video editing tools.
Change video backgrounds with green screen video editor.
Add interactive elements into the video to engage the audience with polls, survey questions, Q/A sessions, feedback forms and much more.
Customize videos with pre-defined editable video templates.

7. Powtoon

Is the thought of creating videos still driving you to the edge? Then try Powtoon as it offers a methodical step-by-step approach to creating a video. As the best visual communication platform Powtoon offers an array of video stocks with pre-established templates to effortlessly make videos in the exact way you dreamt.

The platform makes video exporting and uploading to social media easy with just a click, making it the simplest option to consider. However, it’s important to note that these exclusive features are only available with a paid business subscription.

Once you get access to the business account, create amazing videos and presentations that turn every viewer into a loyal customer.

Why consider Powtoon features:

AI-driven text speech, video assistant, human avatar, and script writing.
Create marketing videos like animated explainers, product videos, video infographics and GIFs.
Access to shared media libraries to host videos in minutes.
Create marketing videos with visual marketing elements to generate leads with results.
Record your screen, or webcam, to repurpose content from new feature announcements and product demos.
Create unique animated characters to represent your brand by customizing logos, colours, hair, clothing, and gestures.

8. Brightcove

Last but not least, Brightcove the cloud-based live-streaming platform offers professional broadcast streaming solutions to brands and businesses. The platform lets you monetize videos with SSAI server -side ad insertion through integrated account management.

Create video marketing videos to drive conversion and ROI by improving your strategy with real-time video performance analytics and metrics. Brightcove lets you customise video players, host videos and follow the other creators on one collaborative page.

The platform’s exclusive video-making and editing tools help you boost your marketing strategy on the go. If you are a broadcaster, publisher or brand looking for a way to globally distribute your vidoe content, then embrace Brightcove to create live events and provide a high-quality experience to audiences.

Why Brightcove’s features are trustworthy:

Boost viewer engagement by customizing and adding polls, quizzes, shopping carts, personalization, chapters, links, and more to your video.
Add branded drag-and-drop interactive elements to your videos to edit them your way.
Add a call-to-action button to your videos to boost lead generation.
Interactive HTML 5 video gallery to manage and host videos.
Market-leading video player technology to deliver cost-effective performance and feature-rich playback.

Conclusion

How are you feeling at the end of this journey? We know there are several best marketing platforms that make video production a breeze with trending video editing and creation techniques. But have you found the right one? If not, try this exercise: write down your company’s marketing budget, the expertise level of your creative team, your brand’s unique needs, and the features you’re missing that could boost video performance. If one platform can meet all of these requirements, then you’ve found the right one.

We hope the platforms listed have made your search easier. With the right platform, take the first step toward growing your business and achieving guaranteed success. We wish you all the best!